1. Introduction 44 automotive is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website and use our services.
2. Information We Collect We may collect the following types of personal information:
- Personal Identification Information (Name, email address, phone number, shipping and billing address)
- Payment Information (Credit/debit card details, PayPal account, or other payment methods)
- Order Information (Products purchased, order history, and transaction details)
- Technical Data (IP address, browser type, operating system, referring URLs, and device information)
- Cookies and Tracking Data (Browsing behavior, preferences, and interaction with our site)
- Communication Records (Customer service interactions, emails, chat messages, and feedback)
- Marketing Preferences (Opt-in/opt-out choices for promotional emails and newsletters)
3. How We Use Your Information We use your personal data for the following purposes:
- To process and fulfill your orders
- To provide customer support and respond to inquiries
- To improve our website, products, and services
- To prevent fraud and ensure secure transactions
- To send promotional offers and updates (if consent is given)
- To comply with legal obligations
- To personalize your user experience based on browsing and purchase history
- To conduct internal audits and statistical analysis for business optimization
4. Legal Basis for Processing We process your personal data based on the following legal grounds:
- Contractual necessity (to fulfill your orders and provide services)
- Legitimate interest (to improve user experience and prevent fraud)
- Legal obligations (to comply with tax and regulatory requirements)
- Consent (for marketing communications and cookies)
- Compliance with industry standards and regulatory frameworks
5. Data Retention We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements.
- Order-related data: Retained for a minimum of 5 years for tax and audit purposes
- Marketing data: Retained until the user withdraws consent
- Customer service records: Retained for 2 years from last interaction
6. Sharing Your Information We do not sell or rent your personal data. However, we may share your information with:
- Payment processors (to process transactions securely)
- Shipping providers (to deliver your orders)
- IT and security service providers (to maintain website functionality and security)
- Legal authorities (if required by law or to prevent fraud)
- Marketing partners (only with explicit consent for targeted promotions)
- Third-party analytics services (for website performance monitoring)
7. Data Security We implement appropriate security measures to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:
- SSL encryption for secure data transmission
- Firewalls and intrusion detection systems
- Access control and authentication procedures
- Regular security audits and vulnerability assessments
8. Your Rights Depending on your location, you may have the following rights regarding your personal data:
- Right to access, update, or delete your data
- Right to restrict or object to processing
- Right to data portability
- Right to withdraw consent (for marketing communications)
- Right to file a complaint with a data protection authority
- Right to request clarification on automated decision-making processes (if applicable)
9. Cookies and Tracking Technologies We use cookies and similar tracking technologies to enhance user experience and analyze website traffic. Users can manage cookie preferences through browser settings. Types of cookies we use include:
- Essential Cookies: Necessary for core website functionality
- Performance Cookies: Used for analytics and site performance improvements
- Functional Cookies: Enable personalized settings and user preferences
- Marketing Cookies: Used for targeted advertising (only with user consent)
10. Third-Party Links Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage users to review their privacy policies before providing personal data.
11. International Data Transfers If your personal data is transferred outside the European Economic Area (EEA), we ensure that appropriate safeguards are in place, such as:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Binding corporate rules adopted by relevant organizations
- Certifications under approved privacy frameworks
12. Children’s Privacy Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware of such collection, we will take steps to delete the data promptly.
13. Changes to This Privacy Policy We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last updated” date. Users will be notified of significant changes via email or website notifications.
14. Contact Information If you have any questions about this Privacy Policy or wish to exercise your rights, contact us.